In the heart of South Africa, the Festival of Motoring has emerged as a beacon of automotive passion and innovation, drawing car enthusiasts from across the globe to the iconic Kyalami Grand Prix Circuit. This year’s event, powered by WesBank, exceeded all expectations, leaving attendees with unforgettable memories and a glimpse into the future of the automotive industry.
An International Gathering of Enthusiasts
With a record-breaking 26,508 visitors hailing from 210 cities in and around South Africa, the Festival of Motoring was more than just a local affair. Enthusiasts from 19 countries converged on the circuit, uniting under a shared love for all things automotive. This international flavor added a unique dimension to the event, fostering a sense of camaraderie among attendees who shared a common passion.
A Resounding Success
Visitor satisfaction was palpable, with Alan from Johannesburg summing up the sentiment: “It was an incredible weekend. One of the best shows that I have attended in a while. Well done to all involved.” Such glowing praise was not uncommon, as the Festival of Motoring consistently delivered on its promise of a thrilling experience.
In a noteworthy achievement, a third-party survey conducted by participating car manufacturers crowned the Festival of Motoring as the #1 consumer automotive event in South Africa. This accolade reflects the event’s commitment to excellence, from its expansive reach and diverse demographics to its finely tuned concept tailored to the needs of both car enthusiasts and manufacturers.
A Testament to Innovation
The Festival of Motoring showcased not only the rich heritage of the automotive industry but also its unyielding commitment to innovation. BMW Group South Africa used the occasion to celebrate its 50-year anniversary, highlighting its storied history and showcasing its latest products, including the BMW XM, BMW i4 M50, BMW iX3, MINI SE, and BMW Motorrad CE 04. This commitment to showcasing cutting-edge technologies echoed throughout the event.
WesBank CEO Ghana Msibi acknowledged the collaborative spirit of the festival, emphasizing the value derived by thousands of visitors who benefited from the synergy among automotive brands. The event was not just a stage for individual companies but a platform where the entire industry joined forces to create an exceptional experience.
Beyond the Engines: An Adventure
Judy Maharaj, the Show Director for the Festival of Motoring, spoke of this year’s event as an adventure that transcended the typical motor show experience. It was a celebration of legacies, exemplified by Porsche’s 75th anniversary and their tribute to six decades of the legendary Porsche 911 and two decades of the groundbreaking Cayenne.
The Festival of Motoring, with its 21 automotive brands on display, transformed into a captivating showcase of the automotive industry. Attendees reveled in the exhilarating sounds of roaring engines and the precision of racing, making it a must-visit for thrill-seekers.
A Glimpse into the Future
While the Festival of Motoring provided an adrenaline rush, it was also a platform for attendees to explore their automotive passions. Whether researching their next car purchase or enjoying a family day out, the festival offered a unique opportunity to immerse themselves in the world of automobiles. Notably, 20% of ticket holders had plans to buy a car within the next 3, 6, or 12 months, showcasing the event’s influence on the car-buying decisions of its attendees.
In the words of Judy Maharaj, “The Festival of Motoring is not merely a motoring event; it’s an unforgettable experience that brings together the finest in automotive innovation, heritage, and excitement. We are proud to have created an event that resonates with both industry professionals and families alike, and we look forward to continuing this tradition in the years to come.”
As the sun sets on this year’s Festival of Motoring, the automotive world eagerly anticipates what the future holds. One thing is certain: the Festival of Motoring will remain a driving force in South Africa’s auto enthusiast scene, a testament to the enduring passion for cars and the boundless possibilities of innovation.
